6.15.2010

A Tough Time...

Hi Friends!

I know I have been missing..again. Many things have been happening around here..some great, others not so much. But..the truth is..I HAVE had time to write on the blog. Did I catch you off guard? I know. I'm sorry. I like to be 100% honest. That is just the way I am. So here goes. Last 3 weeks have been rough. Since 2005, we have had times of craziness and slow times like any normal business. After 2008, things did slow down a bit but we still had many periods where we were swamped and going out of our minds. Last month was so slow that I figured it was only a matter of time before we picked up again but honestly we haven't. Sure, we still have some orders but the phones are very quiet and my normally full mailbox is pretty empty. So this is the real reason I haven't been writing in the blog..I'm kind of in this scared-jittery mood that is not really like myself at all! I'm usually a very very hopeful and happy person. A gimme-a-break-that-glass-is-almost-frikkin-full kinda gal. But the fact is Ali's Sweet Treats is our family's only income. We're basically a mom n pop place (plus a few kick-butt part-time employees). So anyway, that is why I have been so quiet. Finally, this morning I felt a rush of I CAN DO IT and so I went to the office and began sketching and forming some new simple designs that we can offer at a lower price point. So that's where we are at right now. Simply coming up with ideas.

As far as the store, we ARE still looking for places but we are thinking that our eyes may have been much bigger than our bellies in regards to the storefront. We've decided to go with a larger warehouse which would allow us to expand what we currently offer but still keep the rent pretty affordable. Will it be as cute as I had envisioned? no. But I'm hoping we can increase production & new products (can't wait to share with you guys!!) and employees which would inevitably help us to obtain our real storefront. Not really what I had my little heart set on but I'm still thrilled that I can continue decorating cookies for my clients. Bittersweet.  

At the end of May I received many sweet E-mails. Thank you. You guys are so cool and sweet and I wish all of you Bakers (you know who you are!) absolutely the best.

Finally...here are some new cookies we've been working on. And if you know anyone who might want cute cookies for their event..please let them know about us! Thank you!


6 comments:

Jessica said...

Andrea, I'm certainly thinking about you guys! I think that your attitude can only help the situation and I look forward to seeing what more you guys will offer!

Take care and best of luck!

Pink Little Cake said...

I am totally thinking about you, please be positive ( I know you are). Times are slow now but eventually orders will pick up. Your work is wonderful and I bet everything taste so good. The good thing is that you are brainstorming ideas where to get more clients selling products that fit their wallets.

Alison said...

Stay positive!! You do great work! And I just gotta say that I luv those shoes!

Ronee said...

SO EXCITED to see you back! I totally adore and admire your business and your hard work, it shows in your designs and decorating. You guys are awesome, PLEASE keep up the great work and I can't wait to see more of what you are up to!! Stay positive.....good things will come!

faithy, the baker said...

Your work is amazing!! Piping is perfect! You're extremely talented and I love those shoes!! I'm looking forward to seeing more cookie art/creations from you! :) Love your work!

Andrea B said...

Thank you so much everyone. I'm trying my best to stay positive & seeing your sweet comments has really lifted my spirits. Still working on those new designs and trying to find Ali's new "home" I will keep you updated. :) Thank you, thank you, thank you!

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